ART HOUSE IDENTITY

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The Art House is a small theatre that shows independent films as well as occasional Hollywood movies that have an "alternative" feel. Art House is working to provide a friendly, stylish casual environment for people who are looking to appreciate the artistry and craft of filmmaking. The seating is unusual for a theatre, with comfy chairs surrounding tables and rather than a concession stand, a gourmet snack menu with refreshments are available. 

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The focus for this identity is craftsmanship, which is chosen through the desire for Art House to share the craftsmanship and artistry of creating films. 

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The icon is created with using this focus in a more literal sense using the idea of building or construction. The icon is composed of a geometric “A” and “h” to create a house-like shape. This not only contains the first letters of each word, but it is also a literal depiction of the name “house” itself. The letters are merged to create one cohesive shape which creates a simple, casual, modern feeling. The simplicity of the shape allows for it to be used in a variety of ways both digitally and printed. 

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BRANDING