TenTree is a Canadian based clothing company that plants ten trees for every piece of clothing purchased. This is an example of a potential re-brand.

The goal for the re-brand is to bring a simplicity to the logo, while maintaining recognizability and connection with the current customer base.


The colour scheme, the typography, and essentials of the icon remained unchanged with certain aspects of the icon adjusted. The icon still contains the number 10 with a tree inside it, but the tree inside of the 0 is changed to a more geometric shape. This will help with recognizability if the icon were to become small, and make things such as embroidery easier. 


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